The Role Of An SEO Consultant
Category : SEO Consultant
Being an SEO consultant is fascinating as long as you are aware of what the job is going to entail. There are many who have an inkling of what they will be doing but don’t understand the true nuances. Don’t take a risk where you don’t even have a clue as to what you are doing. This is not fun and is the last thing you are going to want in your life. Let’s take a look at a few duties you are going to be doing on a regular basis as time goes on.
Understand Recent Algorithm Changes By Search Engines
There are so many changes you are going to see over the years with regards to how sites are ranking and this can be tough on the mind. You are not going to want a situation where the search engines are just not ranking the site as well as they should.
Most clients are going to come to you with the hope of pushing into the first page. This is the value of being a consultant who understands what search engines want. An example of this would be the desire for Google to rank mobile-friendly sites.
You would know about this in advance and would be able to guide them in the right direction as soon as possible.
Maximize Client’s On Page SEO
There is nothing more intricate and important than on page SEO and this is what you are going to be paid the big bucks to focus on. What can they do on their own site in order to reap the rewards of SEO? This is where you are going to need to come in and let them know what it takes.
Those who do this are going to be able to land a lot of clients in a short period of time. The world will spread.
Provide Guidance On Page SEO
It is one thing to have a site up and running based on what is happening with the site (i.e. URLS, keywords), but there is more at play than just this. An SEO consultant is called into play because the client wants to learn about what else can be done. This is going to include understanding the nuances of link building and how to guide the client in the right direction within their niche. This is the difference between those who are good and those who are not.
SEO consultants are able to bring a lot of value when they do their jobs properly. There are many who don’t and that can hurt them. It is one thing to be an expert on one aspect and another to make sure you understand the ins and outs of everything related to ranking sites. This is what clients are hoping to get when they speak with you and that is what should be delivered to them. Those who work online and do this job are able to understand the point of emphasis in this regard.