Why Pavement Signs are great for Business
Category : Marketing
There are a lot of great POS products out there that can do wonders for your in-store advertising. From branding to promoting sales, you can use them in a variety of ways to suit your business and help maximise profits. Pavement signs in particular are a POS product that works, and the fact that they’ve been decorating high streets for so many years is testimony to this. To find out if they’re the right POS product for your business, read on.
Pavement signs are a great way of advertising what’s going on in your store to people walking past, grabbing their attention and – hopefully – drawing them in. Most signs are double-faced, meaning that you can advertise the same thing to both directions of traffic, or have different content meaning you get two advertisements in one! They can have multiple uses, from advertising sales and deals to letting passers-by know that services such as cash machines are available. They can also be used to direct customers to your store if your location isn’t obvious.
A huge appeal of pavement signs is how cheap they are. Not only is their initial cost low, but once you buy them you have them for a lifetime, which is more than can be said about TV ads or magazine spreads. This removal of repeat payments is especially good for small stores and those that may be on a tighter budget – you don’t have to worry about paying out every month to keep your advertising going.
Lots of Choice
Not only can you chose which POS products are right for you, you can chose which pavement sign too. If you’re set in an area of heavy traffic or are just a bit worried about your pavement signs disappearing, you can invest in weighted bases, making your signs harder to move. This is also great for places that see harsh weather conditions. If you think you’ll be changing your content regularly, you can buy signs that make it easy to do so, and more secure, weatherproof cases for those who will keep their content the same for longer stretches. Take a look at all the varieties to find one to suit you.
Once you’ve got your pavement sign, you can advertise whatever you want in it. The content is entirely up to you. It’s simple to move your posters in and out, meaning you can change your advertisements quickly and easily – great for daily deals and spontaneous promotions. You can also test out new methods of advertising your products and if they don’t catch the attention of passers-by you won’t have wasted a ton of money.
As long as you buy quality pavement signs, they’re going to last a long time and be easy to care for. If you buy signs with wheels or those that are more lightweight, all you have to do is wheel them in in the evening and pop them back out in the morning. This is much easier than lugging around massive posters or heavy frames.
For a huge number of businesses, pavement signs are a great investment. You can use them for pretty much anything you want and they’ll last for an extremely long time, which just adds to the appeal of their tiny cost! Just make sure your content is up to scratch and watch the customers flock in!